Technicolor's Bob Eicholz: Successful Immersive Experiences Require Entertainment Value Chain to Rethink All Key Disciplines

NAB 2017 -- Behind all the buzz and buzzwords surrounding virtual reality (VR) and augmented reality (AR), it is easy to miss the fact that immersive reality-based entertainment is the birth of an entirely new medium, says Bob Eicholz, Chief Technology...

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